Study the true benefits of owning your product or using your service.

A true "benefit" differs greatly from a "feature".  When you know the difference only then will you be able to communicate on the same terms as a buyer wishes to buy. Here is the difference in simple terms.... 

 

Features are about the product, while benefits are about the Client. You'll have much better success if you focus on what is important to your Client, rather than what is important to you.  

Your Customer is only concerned with the benefits they will receive if they purchase your product.  Basically, they are just interested in the problem that will be solved when they own your product.

Bear in mind that this same Customer probably has very little interest in the features your product/service will offer, because he or she won't take the time to uncover each specific feature.  

Again, it's the benefits your Customer is after.  

"How will YOUR product help ME?" is the question your Customers will be asking themselves.. Make sure that you have the answers.