Times are tough—no one is going to argue that. Unfortunately, this often means that small business owners will reduce their marketing efforts to cut business costs.  After all, there are many business expenses that don’t stop just because your customers might slow down or stop. You have to pay employees, rent, taxes, and all operating expenses. If you don’t, your doors won’t be open for long.   "if you are going through hell, keep going" Winston Churchill. Think about the options!  Here is some more food for thought....

 

Reducing your marketing efforts will only make matters worse: The less you promote your business, the fewer customers you’ll have. In other words, if you don’t remind your existing and potential customers about your services and products, they are less likely to patronise your business.

If you are in a position where you might need to spend less money, then take a look at local social media marketing and ongoing email marketing campaigns, where, if done correctly, the success rate can be impressive.

It’s also senseless to spend money on marketing that you aren’t even sure is working. That’s why it’s important to constantly monitor your advertising (what works and what doesn’t) Be relentless in your analysis of your marketing efforts and if something isn’t working, find out why and fix it.