Promotion is one of the four elements of the Marketing Mix
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And the FIVE elements of the Promotional Mix are: 1.Personal Selling, 2.Advertising, 3.Sales Promotion, 4.Direct Marketing, and 5.Publicity |
When marketing their products or services, every business needs to create a successful mix of:
•the right product
•sold at the right price
•in the right place
•using the most suitable promotion.
Most sales promotions are carried out by people who are not sales promotion specialists. However, both of our Directors, Peter Athey and Dennis Chiron have spent many years in Marketing and are both specialists in Promotion Marketing.
In fact, Dennis ran an advertising agency in Sydney for a number of years, Prime-Ads Pty Ltd, and as well as having many small businesses clients, Prime-Ads also attracted a number of the largest organisations in Australia as clients.


