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This could very well be the most important document to which you and your team members will ever refer and there are seven steps. You could do this in seven days?
Step 1 -Understand Your Market and Competition
A big mistake that many small business owners make is to latch on to a cool product or service without first understanding the market and what it wants (not what it needs). If you try to sell something that people don’t want, they won’t buy it. It’s that simple.
A profitable market consists of people who have...
Thinking about ‘Fixing’ your Home Loan Interest Rate?
We are in a falling interest rate cycle however this will not go on forever. Economists forecast reductions in rates this year by 0.5%. There are also predictions that...
During the many years that I have been consulting to small business I have noticed a similar attribute that is common in most entrepreneurs and business owners:
The vast majority are 'do’ers' rather than 'planners.'
In reality, being a do’er is perhaps the ultimate mark of a successful person. It’s what makes entrepreneurs
Is it all about the cake?
Why do you go to work? Hint – The thinking is that it has more to do with cake than it does with doe.
Here is a better question. Would you like to get more productivity out of yourself and your employees?
Ask any 10 people and you may get 10 different answers or 10 exactly the same, however the question, “why do you go to work?” is important because
Is there such a thing as “ Too much good advice” ?
I am part of a panel run by the Queensland Government to help mentor new and emerging small to medium sized businesses. It is known as M4G, (Mentoring for Growth) and is run by The Department of Tourism, Major Events, Small Business (DTESB)
The M4G program can help your business grow, or deal with rapid growth. The program features a panel of 8-10 business experts who challenge current practices and suggest strategies for participating businesses to take advantage of opportunities.
It’s free for Queensland businesses to be involved in M4G because
Want more customers? It is the easiest thing to do in business, the most essential thing for success and yet paradoxically the easiest thing to mess up.
I have been helping businesses start up and ramp up for over 15 years now and I have seen dozens of ways to fail. I’ve seen every mistake that I would have never thought of and made most of them too.
One of the simplest things you can do to attract more customers is
Yada! That’s about as far as I get when I read about someone else’s theory on setting goals.
Personally, setting goals has been great for me and when people ask me what my goals are I often tell them that I have none. It isn’t quite true, I did have a lot but achieved most of them and the remaining few are more long term goals that are on track and mostly auto pilot. Does that make me
Absolutum Obsoletum rule number 1: If it works, it’s already out of date.
If you are not already planning to do it differently and better, you will inevitably be left behind by your competitors who are.
It is a simple message but a powerful one. Just when you think you have everything in your business running well, you notice a competitor all of a sudden doing something differently or using a new technology or a new idea.
I can’t count how many times I have said these words to myself “why didn’t I think of that ?”.
The thing is, it didn’t happen ‘all of a sudden’. Your competitor was planning those changes for a long time and the reason you didn’t think of it was
I know I will get some hate mail on this one. It’s a business principal not an excuse to destroy valuable things and it goes with some provisos.
The full version goes like this: If it ain’t broke, break it. If it is not breakable duplicate it or protect the IP. If it was breakable it will be inevitably broken anyway so you might as well break it yourself so you can control the rebuild and make sure the next version is unbreakable.
Proviso Number 1: before you break anything, you need to be sure you can fix it and that your business can continue while you are doing the rebuilding.
Proviso Number 2: when you do build a new one, make sure it is
The correct advertising strategy is imperative to gain maximum consumer interest and attention and encourage customers to purchase or use your products or services.
Your advertising strategy will be developed to initially create a catchy slogan that will capture consumer attention.
Deciding on, and developing the RIGHT marketing strategy is one of our primary roles and this process involves carrying out intensive research and making some key decisions regarding:
•Who the customer is;
•How to identify them specifically;
•How best to reach or contact the consumer; and,
•What the message should be.
These questions can be answered using a three stage process, which is equally relevant for all elements of the
Small Business Tips and Ideas - Practical Ideas THAT WORK for Small Business.
Welcome to our Business Tips & Ideas, where we offer literally, hundreds of proven tips and many successful and workable ideas, all intended to you ahead of your competition.
This site incorporates many of the ideas and processes we have used with many of our clients, and just as many are from our clients themselves. The Tips and Ideas are there for you, so you can pick up on these quickly and start to use them in your business.
So if you are looking for a site to give you some great ideas for your business, then take the time to check out what Back 2 Basic Business Solutions can offer you!
We also produce a great informative newsletter called “Back 2 Basics” which provides tips, many of them written by business experts, helpful information and FREE tools to help you grow your small business.
Welcome to our web site, Back To Basics Business Solutions, and thank you for taking the time to learn more about us.
As small business owners ourselves, we understand the many trials and tribulations involved in the day-to-day running and overall survival of the business. We also understand what it’s like to put in long hours, day after day, and often seem to be getting nowhere.
Once we have identified your goals and the specific needs of your business, we will work with you to implement the necessary systems, strategies, and tactics that will allow you to turn your business into a thriving, successful enterprise – and set a path to achieve success
