Profile Of An Unhappy Customer

There are some facts on unhappy customers that both you and your staff should be aware of. Think about yourself and your business. If you fit some of these profiles it should also confirm to you that others feel the same. Go ahead, take the test ...

Did you know that:

That the average business never hears from 96% of its unhappy customers.

That for every complaint received, a business will have 26 others that are unreported, six of which are serious.

That those "non-complaint" customers do complain to nine or ten other people.

That customers whose complaints are effectively resolved will tell an average of five other people.

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Profile Of An Unhappy Customer

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